Thomas & Friends is a very special brand/character for kids, specially at the early ages, prior to entering school when they are building interaction skills. At 1 to 5 years old, we begin to understand the value of a friend and we see the power of sharing, the importance of being useful.
To introduce this brand in Mexico and Brazil we needed a big statement for moms and kids. The main idea behind the communication was “amigos para crecer” (friends to grow), 3 very strong words. So we created a video, a piece that moms will love to share with their kids and friends. It is an emotional piece that describes what Thomas & Friends is about in real life.
Today this video has more than 5 million views. Enjoy!