Quality in a box. Tecnoglass. Plvral Advertising and Marketing, Miami.

Tecnoglass is a Colombian based glazing company with a 30k square foot factory and more than 5000 employees. It’s the leader in South Florida and it provides glass for every use utilizing top-of-the-line technology. The company sells its products to more than 25 countries but the objective is to expand their presence in the U.S. They already have top projects in key cities such as New York, Houston and Washington DC –but in general and compared to other brands, they have low brand awareness and a very low consideration rate. In order to improve that, we designed a BOX to be more effective while doing samplings. The idea was to create a box that architects and/or developers wouldn’t throw away. A box that will stay in their offices communicating what the company is all about: THE POWER OF QUALITY. Today we have already done 3 rounds of printing. More than a box, it has become a media opportunity.