CONTEXT
In 2014, Tecnoglass Inc., a Colombian-based manufacturer of architectural glass and windows, was already a market leader in Florida. To sustain its growth, the company needed to expand across the United States and establish itself as a national brand in its most important market.

CHALLENGE
While the company’s outreach to glazing contractors, builders, and industry professionals, including major trade shows, generated interest, it lacked the lasting impact needed to accelerate expansion into new markets.

IDEA
Create a premium brand experience that reflected the exceptional quality of the products. Every touchpoint, from brochures and trade show booths to product packaging inspired by Apple’s attention to detail, was designed to make a lasting impression and reinforce Tecnoglass as a premium manufacturer.

RESULTS
Tecnoglass/ES Windows successfully expanded beyond Florida to become one of the leading architectural glass and window manufacturers in the United States. By 2025, the company achieved record annual revenue of approximately $983.6 million, reflecting years of sustained national growth.