CONTEXT
PMG, a New York–based developer, was marketing a high-rise residential building in Miami at a time when sales were moving slower than expected.

CHALLENGE
Miami’s 2015 real estate boom attracted a wave of developers, creating a crowded market with thousands of new units competing for buyers.

IDEA
The project needed a big idea presented in a bold way. We positioned ECHO Brickell among the world’s most iconic high-rises, welcoming it into a select global group and giving the project prestige even before breaking ground.

RESULTS
Sales accelerated significantly, and the project was successfully sold and completed on schedule.