PLVRAL is a multicultural marketing company based in Miami. For over 12 years, we’ve partnered with local and global brands to create and execute ideas that drive awareness, build loyalty, strengthen digital presence, and grow audiences.
ABOUT
faster. leaner. smarter.
CREATIVITY
BEFORE
CRAITIVITY
More than a traditional ad agency we are a creative consulting company. We get involved from the beginning, allowing us to understand the real business objective of each client and project, defining a plan, a winning strategy that can be apllied succesfully at every level, from corporate communications, PR events, traditional media to digital.
We encourage our clients to build a creative and disruptive culture of collaboration – because we believe innovation comes from within. Success doesn’t come from one source; it is the result of an orchestrated plan that takes form over time.
SHAPING
VS.
CHASING
Unlike robots we all have emotions, feelings, desires, cravings, beliefs… and we make every decision based on that. Through insights and a disruptive methodology we create ideas that trascend, that push people to follow, love, admire, buy and even promote.
Today, culture moves fast and media is everywhere. Connecting the real world with the digital space will expand your reach producing better engagement and improving the performance of any campaign. That includes events, email marketing, social media, web, apps, …
AI is a powerful tool if you add creativity and follow a strategy .
LESS
IS
MORE
The world has changed and the way we do marketing and communications is no exception. The days of the traditional mass media push as the only way to sell or grow are gone. Now you need an INTEGRATED MULTIMEDIA STRATEGY and AI, you can reach micro-targets, multiplying ideas to create infinite media possibilities and measure performance in real time.
IDEAS are still at the heart of our work, but our DNA is a mix of numbers, strategies, research, data, creative and production. Less explaining and more doing. We’ve learned to use AI as a tool to expand our possibilities, improve delivery times and be more efficient in cost. Doing more with less.
FOUNDER
FELIPE VERSWYVEL
CEO
Strategy and Creative Director
25+ years of experience in the US Hispanic Market, US market and Latin America. He’s worked for global brands like Adidas, McDonald’s, Budweiser, State Farm, Royal Caribbean, Tylenol, Visa, Knorr, Energizer, Samsonite, Tiffany & Co, Liberty Mutual and more.
CLIENTS
