LAN and TAM joined forces in 2015, and as one single airline group they are simply the largest network of destinations and connections to, from and within South America. During the transition, we needed to unify both companies into one single brand message and create engaging content to promote both brands as one.
We produced a series of videos to engage corporations and the north american travelers, revealing how the airlines are deeply influenced and connected to the continent, as one. From the design of the VIP lounges and airplane cabins, to the flavors of the menu, and quality of wines. Emphasizing on the range of multiple different destinations, as well as their young and state-of-the-art fleet.
In 2016 the airline will launch the new brand.
LATAM Airline group is South America.
