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10.04.2014
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modernLiving4all
THOMAS & FRIENDS / HIT ENTERTAINMENT

help me find Thomas

True Friend are Always There! Thomas & Friends is a very special brand/character for kids, specially at the early ages,…

post by plvral

True Friend are Always There! Thomas & Friends is a very special brand/character for kids, specially at the early ages, prior to entering school when they are building interaction skills. At 1 to 5 years old, we begin to understand the value of a friend and we see the power of sharing, the importance of being useful.

To introduce this brand in Mexico and Brazil we needed a big statement for moms and kids. The main idea behind the communication was “amigos para crecer” (friends to grow), 3 very strong words. So we created a video, a piece that moms will love to share with their kids and friends.  It is an emotional piece that describes what Thomas & Friends is about in real life.

Today this video has more than 800.000 views. Enjoy!

VIRAL VIDEO

 

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